Social media for building materials dealers, sorted.
A month of posts written for your line of work: the caption, the hashtags, what to photograph and the day to post. Answer six questions and the first month is free.
Where your plan focuses
The platform and content mix SahiPost starts from for this trade. It is a starting point, not a rule.
Platforms
What you post
A sample post
This is the kind of post that lands in your plan, here for Instagram.
5 checks for TMT bars: 1. ISI mark 2. Grade 3. Weight per metre 4. Rust 5. Test certificate
Photo brief. Bundles of TMT bars in a yard with grade markings visible but not legible.
Myths your customers believe
Posts that correct a myth earn trust. Your plan includes them, with your business name attached.
Myth. All cement is the same
Fact. Grades and types suit different uses.
Myth. Thicker bars are always stronger
Fact. Grade and design matter, as per the engineer.
Myth. Old cement is fine
Fact. Cement loses strength with age and moisture.
Myth. Waterproofing can wait
Fact. Plan waterproofing during construction.
How to store cement on site
- Stack on raised platforms
- Cover from moisture
- Use first-in first-out
Questions your customers ask
Do you sell ISI-marked products?
Yes, where required.
Do you deliver to site?
Yes, with scheduled deliveries.
Which cement grade should I use?
As per your engineer's specification.
Do you check weights?
Yes, on request at delivery.
Do you supply plumbing materials?
Yes.
Do you offer project rates?
Yes, for larger orders.
Hashtags to start with
Ready for a month of posts?
Six questions, about two minutes. No card, and the first month stays free.