Social media for diamond merchants, sorted.
A month of posts written for your line of work: the caption, the hashtags, what to photograph and the day to post. Answer six questions and the first month is free.
Where your plan focuses
The platform and content mix SahiPost starts from for this trade. It is a starting point, not a rule.
Platforms
What you post
A sample post
This is the kind of post that lands in your plan, here for Instagram.
Myth: Lab-grown diamonds are fake. Fact: They are real diamonds made in labs, and must be disclosed as lab-grown.
Photo brief. Two diamonds on a velvet tray under soft light, a loupe beside them.
Myths your customers believe
Posts that correct a myth earn trust. Your plan includes them, with your business name attached.
Myth. Bigger is always better
Fact. Cut affects sparkle more than size.
Myth. Lab-grown diamonds are fake
Fact. They are real diamonds made in labs; they must be disclosed as lab-grown.
Myth. Certificates are just paper
Fact. Certificates record the 4Cs from a recognised lab.
Myth. Diamonds always increase in value
Fact. Diamond values can change; buy for love, not returns.
How to choose a diamond
- Prioritise cut
- Pick colour and clarity for your budget
- Check the certificate
Questions your customers ask
Are your diamonds certified?
Yes, certificates are shared with each stone.
Do you sell lab-grown diamonds?
Yes, clearly labelled.
What are the 4Cs?
Cut, colour, clarity and carat.
Do you have exchange or buyback?
Our policy is shared at purchase.
Can you make custom rings?
Yes.
Can I see the diamond under a loupe?
Of course.
Hashtags to start with
Ready for a month of posts?
Six questions, about two minutes. No card, and the first month stays free.