Social media for tailors, sorted.
A month of posts written for your line of work: the caption, the hashtags, what to photograph and the day to post. Answer six questions and the first month is free.
Where your plan focuses
The platform and content mix SahiPost starts from for this trade. It is a starting point, not a rule.
Platforms
What you post
A sample post
This is the kind of post that lands in your plan, here for Instagram.
5 blouse designs to try: 1. Boat neck 2. Sweetheart 3. High neck 4. Backless with dori 5. Puff sleeves
Photo brief. Blouse samples on hangers in a tailoring shop.
Myths your customers believe
Posts that correct a myth earn trust. Your plan includes them, with your business name attached.
Myth. Readymade always fits better
Fact. Tailored clothes fit your body exactly.
Myth. One trial is enough
Fact. Complex outfits benefit from a second fitting.
Myth. Any fabric works for any design
Fact. Fabric weight and fall affect how a design looks.
Myth. Tailoring is only for weddings
Fact. Everyday kurtas and shirts fit better tailored.
How to brief a tailor
- Bring reference photos
- Explain fit preferences
- Agree a trial date
Questions your customers ask
How long does stitching take?
Usually five to ten days; longer in wedding season.
Do you do alterations?
Yes.
Can you copy a design from a photo?
Yes, adapted to your fabric.
Do you keep measurements?
Yes, securely for repeat orders.
Do you stitch men's wear?
Yes, kurtas, suits and sherwanis.
Do you offer urgent stitching?
Sometimes, depending on workload.
Hashtags to start with
Ready for a month of posts?
Six questions, about two minutes. No card, and the first month stays free.