Social media for building contractors, sorted.
A month of posts written for your line of work: the caption, the hashtags, what to photograph and the day to post. Answer six questions and the first month is free.
Where your plan focuses
The platform and content mix SahiPost starts from for this trade. It is a starting point, not a rule.
Platforms
What you post
A sample post
This is the kind of post that lands in your plan, here for Instagram.
Myth: The lowest quote is the best deal. Fact: Low quotes often leave out items or assume cheaper materials. Compare detailed BOQs, line by line.
Photo brief. Split card: a single low number on a quote labelled MYTH, a detailed BOQ sheet with blurred rows beside a house under construction labelled FACT.
Myths your customers believe
Posts that correct a myth earn trust. Your plan includes them, with your business name attached.
Myth. The lowest quote is the best deal
Fact. Low quotes often leave out items or assume cheaper materials. Compare detailed BOQs, not totals.
Myth. A contractor can build without drawings
Fact. Approved plans and structural drawings prevent costly mistakes and are needed for approvals.
Myth. Construction always runs late
Fact. A realistic schedule, timely decisions from the owner and good planning keep projects close to time.
Myth. Material brands do not matter if it looks fine
Fact. Cement, steel, wiring and pipes hide inside walls. Specify brands and grades in the agreement.
How to compare construction quotes
- Ask every contractor for a detailed BOQ
- Check materials, brands and exclusions
- Compare item by item, not just the total
Questions your customers ask
Do you provide a detailed quote?
Yes, a BOQ listing items, quantities, materials and brands, so you know exactly what is included.
How long does a house take to build?
It depends on size, design and approvals. We share a stage-wise schedule at the start.
Do you work with our architect and engineer?
Yes. We build to approved drawings and coordinate with your consultants.
How are payments structured?
Usually stage-wise, linked to completed work like foundation, slab and finishing. Agreed in writing.
Can we choose materials?
Yes. Brands and grades are specified in the agreement, and changes are recorded.
Do you get approvals?
We can help prepare documents. Approvals are granted by the local authority and never guaranteed.
Hashtags to start with
Ready for a month of posts?
Six questions, about two minutes. No card, and the first month stays free.