Social media for employee benefits advisors, sorted.
A month of posts written for your line of work: the caption, the hashtags, what to photograph and the day to post. Answer six questions and the first month is free.
Where your plan focuses
The platform and content mix SahiPost starts from for this trade. It is a starting point, not a rule.
Platforms
What you post
A sample post
This is the kind of post that lands in your plan, here for Instagram.
Myth: Employees understand their benefits. Fact: Most find out only when they need them. A short orientation makes every rupee of cover count.
Photo brief. Split card: a confused employee with a health card labelled MYTH, an HR session with a simple guide labelled FACT.
Myths your customers believe
Posts that correct a myth earn trust. Your plan includes them, with your business name attached.
Myth. Group insurance is only for large companies
Fact. Many insurers offer group cover for smaller teams, subject to minimum sizes and terms.
Myth. Employees understand their benefits
Fact. Most do not until they need them. A simple orientation increases value and reduces stress.
Myth. Renewal premiums are fixed
Fact. Claims experience, demographics and cover design affect renewal premiums.
Myth. Group cover replaces personal insurance
Fact. Group cover ends when employment ends. Personal cover still matters.
How to design a group health policy
- Understand employee demographics
- Decide sum insured and dependants
- Balance cover features with budget
Questions your customers ask
What benefits can a company offer?
Group health, group term life, group personal accident and wellness programmes are common.
What is the minimum team size?
It depends on the insurer and product. We explain options for your headcount.
Why did our renewal premium increase?
Claims experience, age profile and medical cost trends often drive changes. We review the data with you.
Can parents be covered?
Many group health policies allow dependants, including parents, as per policy terms.
Do you help employees with claims?
We support employees and HR through the claim process.
Are you a broker?
We disclose our IRDAI licence type and the insurers we work with.
Hashtags to start with
Ready for a month of posts?
Six questions, about two minutes. No card, and the first month stays free.