Social media for chocolatiers and chocolate shops, sorted.
A month of posts written for your line of work: the caption, the hashtags, what to photograph and the day to post. Answer six questions and the first month is free.
Where your plan focuses
The platform and content mix SahiPost starts from for this trade. It is a starting point, not a rule.
Platforms
What you post
A sample post
This is the kind of post that lands in your plan, here for Instagram.
Myth: Chocolate belongs in the fridge. Fact: A cool, dry place is best. The fridge can leave a white bloom. In peak summer, use an airtight box if you must refrigerate.
Photo brief. Glossy handmade chocolates on a slate board beside a wooden box, soft side light.
Myths your customers believe
Posts that correct a myth earn trust. Your plan includes them, with your business name attached.
Myth. All chocolate is the same
Fact. Cocoa content, ingredients and how it is made change the taste a lot.
Myth. White chocolate is real chocolate
Fact. White chocolate has cocoa butter but no cocoa solids. It is a different treat.
Myth. Chocolate should be stored in the fridge
Fact. A cool, dry place is best. The fridge can cause white bloom on the surface.
Myth. Sugar-free means no calories
Fact. Sugar-free chocolates still have calories. They just use other sweeteners.
How to store chocolates
- Keep them cool and dry
- Keep away from strong smells
- Use an airtight box if refrigerating
Questions your customers ask
How should I store your chocolates?
In a cool, dry place away from sunlight. In peak summer, the fridge in an airtight box is fine.
Do you deliver in summer?
Yes, with insulated packing and quick delivery slots in {city}.
Can I personalise a gift box?
Yes. Choose flavours, add a message or a printed name.
Do you take corporate orders?
Yes. Order at least two weeks ahead for bulk boxes.
Do you have sugar-free options?
Yes, made with approved sweeteners and labelled clearly.
Do your chocolates contain nuts?
Some do. Each box lists allergens. Ask us before ordering.
Hashtags to start with
Ready for a month of posts?
Six questions, about two minutes. No card, and the first month stays free.