Social media for plastering contractors, sorted.
A month of posts written for your line of work: the caption, the hashtags, what to photograph and the day to post. Answer six questions and the first month is free.
Where your plan focuses
The platform and content mix SahiPost starts from for this trade. It is a starting point, not a rule.
Platforms
What you post
A sample post
This is the kind of post that lands in your plan, here for Instagram.
Myth: Thicker plaster is stronger. Fact: Over-thick coats crack more. Correct thickness, layers and curing make it last.
Photo brief. Split card: a cracked thick plaster patch labelled MYTH, a plasterer straight-edging an even wall labelled FACT.
Myths your customers believe
Posts that correct a myth earn trust. Your plan includes them, with your business name attached.
Myth. Thicker plaster is stronger
Fact. Plaster applied in correct thickness and layers bonds better. Overly thick coats are more likely to crack.
Myth. Curing is not needed for plaster
Fact. Cement plaster needs curing to gain strength and avoid shrinkage cracks.
Myth. Gypsum plaster works everywhere
Fact. Gypsum suits dry interiors. Wet areas and exteriors need cement-based plaster.
Myth. Cracks can just be painted over
Fact. Cracks need opening, filling and treating, or they reappear through the paint.
How to check plaster quality
- Tap walls to listen for hollow spots
- Check flatness with a straight edge
- Look for even, crack-free surfaces
Questions your customers ask
Cement plaster or gypsum plaster?
Gypsum for dry interior walls and ceilings for a smooth finish; cement for exteriors and wet areas.
How long before painting?
Gypsum dries faster; cement plaster needs curing and drying time. We advise based on weather.
Can you repair cracks?
Yes. We open, fill and finish cracks properly, and advise if a structural check is needed.
Do you fix damp-damaged plaster?
Yes, after the moisture source is fixed. Otherwise the damage returns.
How do you keep walls straight?
We use level points, guide strips and straight edges for flat walls.
Do you clean up after work?
Yes, we cover floors and clean the work area.
Hashtags to start with
Ready for a month of posts?
Six questions, about two minutes. No card, and the first month stays free.