Social media for Architect, sorted.
A month of posts written for your line of work: the caption, the hashtags, what to photograph and the day to post. Answer six questions and the first month is free.
Where your plan focuses
The platform and content mix SahiPost starts from for this trade. It is a starting point, not a rule.
Platforms
What you post
A sample post
This is the kind of post that lands in your plan, here for Instagram.
Myth: A render is what the building will look like. Fact: A render is an intention, drawn before materials, light and construction tolerances have their say. What is binding is the drawing set and the specification. The image is a conversation; the drawing is the contract. Ask any architect to show you a working drawing set, not only renders.
Photo brief. Split card. Left, a render. Right, the same corner photographed on completion, same angle, real light. The gap between them is the entire point.
Myths your customers believe
Posts that correct a myth earn trust. Your plan includes them, with your business name attached.
Myth. An architect is an expense you can skip to save money
Fact. The costly decisions are made in the first three weeks, on paper, when changing them is free. Skipping that stage is how a budget gets lost in concrete.
Myth. A render is what the building will look like
Fact. A render is an intention, drawn before materials, light and construction tolerances have their say. What is binding is the drawing set and the specification, not the image.
Myth. More built-up area always means a better home
Fact. Circulation, light and cross ventilation decide how a house feels to live in. Plenty of large houses are dark, and plenty of small ones are not.
Myth. Approvals are just paperwork the architect handles quietly
Fact. Approvals shape the design itself: setbacks, height, ground coverage and parking are decided by the rules before any drawing is worth making.
How to brief an architect so the design fits your life
- Describe a typical weekday and a typical Sunday in your household
- Say what you dislike about where you live now, in specifics
- Give a real budget range, because a design for the wrong number wastes everyone's time
Questions your customers ask
What does your fee actually cover?
Typically concept, drawings for approval, working drawings, and site visits at agreed stages. What is usually extra: structural and services consultants, survey, liaison fees and any redesign after a brief changes. It is written out before we start.
How long does a house take from first meeting to handover?
Design and approvals usually take longer than clients expect and construction takes about as long as they expect. We give a stage-by-stage timeline rather than a single number, because delays cluster in approvals.
Can you work with a builder I have already chosen?
Yes, and it works best if we meet them before the drawings are finalised. A contractor who has seen the drawing set early builds it more cheaply than one handed it at the last minute.
What do you need from me at the start?
The plot documents, a realistic budget, and an honest brief about how you actually live rather than how you plan to. The third one changes the design most.
Will you supervise construction?
Periodic site visits at defined stages are normal. Full-time supervision is a separate service with a separate fee, and it is worth it on complex or fast-moving sites.
How do you handle changes once construction starts?
Every change gets written down with its cost and time impact before it is approved. The alternative is discovering the total at the end, which is where most disputes come from.
Do you do interiors as well?
Yes, and doing them alongside the architecture rather than afterwards saves rework on electrical points, plumbing and false ceiling levels.
What is a setback and why does it matter to my plan?
It is the mandatory open space between your building and the plot boundary. It decides how much you can build and where, which is why the rules are checked before the first sketch and not after.
Hashtags to start with
Ready for a month of posts?
Six questions, about two minutes. No card, and the first month stays free.