Social media for Management Consultant, sorted.
A month of posts written for your line of work: the caption, the hashtags, what to photograph and the day to post. Answer six questions and the first month is free.
Where your plan focuses
The platform and content mix SahiPost starts from for this trade. It is a starting point, not a rule.
Platforms
What you post
A sample post
This is the kind of post that lands in your plan, here for Instagram.
Myth: Growth solves margin problems. Fact: Growth multiplies whatever the unit economics already are. A business losing money on every order loses more of it at scale, and faster. The revenue chart looks wonderful right up until the cash runs out. Work out contribution per order before you work out how to sell more of them.
Photo brief. Split card, plain and businesslike. Red MYTH over a rising revenue line, green FACT over the same period with contribution plotted beneath it, going the other way.
Myths your customers believe
Posts that correct a myth earn trust. Your plan includes them, with your business name attached.
Myth. A consultant's job is to produce a recommendation
Fact. A recommendation nobody implements is an expensive document. The job is to leave behind a change that holds after the invoice is paid.
Myth. Growth solves margin problems
Fact. Growth multiplies whatever the unit economics already are. A business losing money per order loses more of it at scale, faster.
Myth. The problem is usually strategy
Fact. In most small and mid-sized businesses the strategy is adequate and the execution is where it breaks: unclear ownership, no operating rhythm, and decisions nobody wrote down.
Myth. You need clean data before you can analyse anything
Fact. You need enough data to be directionally right. Waiting for perfect numbers is one of the more effective ways of never deciding anything.
How to find where margin is actually leaking
- Work out contribution per product or per order, not overall gross margin
- Separate the cost of serving different customers, because it varies more than people expect
- Look at what you discount and who authorises it
Questions your customers ask
What does a typical engagement look like?
A short diagnostic first, with a clear decision point at the end of it. If there is nothing worth doing, we say so and stop there, which is cheaper for everyone than discovering it in month four.
Will you actually implement, or only recommend?
Implementation is where the value is. An engagement that ends at a document is one we will tell you not to buy.
What do you need from us?
Access to the people doing the work, not only the people managing it, and one sponsor with the authority to decide. Both matter more than data quality.
How do you charge?
Agreed scope and fee before starting, with the diagnostic priced separately so you can stop after it. We will not price on a percentage of savings we cannot verify.
What if our data is a mess?
It usually is, and that is workable. We start with what exists and build the reporting alongside the work, rather than waiting for a clean base that never arrives.
How do you handle a family business?
By separating role from relationship explicitly and early. Who decides what, in writing, before any process is redesigned around them.
How will we know it worked?
We agree the measures at the start, in numbers the business already tracks. If we have to invent a metric to show success, that is the answer.
What happens when you leave?
A named owner for every change, a reporting rhythm the business runs itself, and documentation in your possession. If it depends on us being there, it has not worked.
Hashtags to start with
Ready for a month of posts?
Six questions, about two minutes. No card, and the first month stays free.