Social media for advertising agencies, sorted.
A month of posts written for your line of work: the caption, the hashtags, what to photograph and the day to post. Answer six questions and the first month is free.
Where your plan focuses
The platform and content mix SahiPost starts from for this trade. It is a starting point, not a rule.
Platforms
What you post
A sample post
This is the kind of post that lands in your plan, here for Instagram.
Myth: A bigger budget fixes a weak idea. Fact: Money only buys reach for whatever you put in front of people. A weak idea shown to more people is still weak, now with a bigger bill. Start with one clear message. Then decide how loud to make it.
Photo brief. Split card: a megaphone pointing at a crowd that is looking away on the left, a small clear sign that everyone is reading on the right. Bold MYTH and FACT labels.
Myths your customers believe
Posts that correct a myth earn trust. Your plan includes them, with your business name attached.
Myth. A bigger budget fixes a weak idea
Fact. Money buys reach for whatever you put in front of people. A weak idea shown to more people is still a weak idea, now with a bigger bill.
Myth. Advertising is only for big brands
Fact. A local shop, clinic or showroom can run a sharp campaign in its own city. The scale changes; the discipline of one clear message does not.
Myth. The best ad says everything about the business
Fact. An ad that says ten things is remembered for none. The best campaigns choose one thing worth knowing and say it well, again and again.
Myth. Creative is a matter of taste
Fact. Creative should be judged against the brief: who it is for, what they should think, and what they should do next. Taste comes after that.
How to write a campaign brief in one page
- Name the one audience and the one thing they should remember
- State the action you want and how you will count it
- Give the budget range and the date it must go live
Questions your customers ask
What should a good brief contain?
Who you want to reach, the one thing they should take away, what you want them to do next, the budget range, the deadline, and how you will judge success. One page is enough.
How early should we plan a festive campaign?
Start six to eight weeks before the festival. That leaves time to agree the idea, shoot, book media at sensible rates and fix mistakes before launch.
Do we need TV to run a real campaign?
No. Many local and regional businesses get further with outdoor, print, radio, cinema and digital in their own city. The channel follows the audience, not the other way round.
How do you charge?
Usually a fee for strategy and creative, production at actual cost, and media either billed through us or directly. Ask any agency to separate these three so you can see where the money goes.
Who owns the creative after the campaign?
Agree it in writing before work starts. Normally the client owns the final approved work; stock images, music and fonts carry their own licence terms.
How will we know if the campaign worked?
Decide the measure before launch: enquiries, footfall, coupon redemptions, calls or sales in a period. Compare with the weeks before, not with a feeling.
Can a small budget still get good creative?
Yes, if the brief is sharp and the scope is honest. One strong idea used across a few formats is better than many average pieces.
Hashtags to start with
Ready for a month of posts?
Six questions, about two minutes. No card, and the first month stays free.