Social media for embroidery shops, sorted.
A month of posts written for your line of work: the caption, the hashtags, what to photograph and the day to post. Answer six questions and the first month is free.
Where your plan focuses
The platform and content mix SahiPost starts from for this trade. It is a starting point, not a rule.
Platforms
What you post
A sample post
This is the kind of post that lands in your plan, here for Instagram.
From file to fabric in one reel. Every logo is digitised for thread, stitched as a sample and checked under light before the full order runs. That is why the hundredth uniform looks like the first. Bring your logo to our unit in {city}.
Photo brief. Close-up reel of an embroidery machine stitching a simple abstract logo on navy fabric, ending on the finished sample held under a lamp. No readable brand names.
Myths your customers believe
Posts that correct a myth earn trust. Your plan includes them, with your business name attached.
Myth. Any logo can be embroidered exactly as it is printed
Fact. Thread has thickness. Very fine lines and tiny text need simplifying before stitching, or they turn into a blur. A good digitiser adjusts the design for thread.
Myth. Embroidery is too expensive for small orders
Fact. The main one-time cost is digitising the design. After that, even small batches are affordable, and the same file is reused for repeat orders.
Myth. Hand embroidery and machine embroidery are the same
Fact. Machine work is consistent and fast for logos and uniforms. Hand work like aari or zardozi has a texture and character that machines do not copy. Each suits different jobs.
Myth. Embroidery fades quickly
Fact. Good thread on a properly backed fabric lasts longer than most prints. Washing inside out and avoiding harsh bleach keeps it looking new.
How to prepare a logo for embroidery
- Send the original design file, not a screenshot
- Remove very fine lines and tiny text where possible
- Approve a stitched sample before the full order
Questions your customers ask
What file do you need for logo embroidery?
A clear logo file, ideally the original design file. We convert it into a stitch file, which is called digitising, and show you a sample before the full order.
Is there a minimum order?
Ask us for your quantity. Digitising is a one-time cost per design, so small runs are possible and repeat orders cost less.
Can you match our brand colour?
We match against thread shade cards as closely as possible. Share your colour code or a physical sample and approve the thread before the run.
How long does an order take?
It depends on quantity, design and season. Wedding and festive months are busy, so tell us your event date when you enquire.
Do you do hand embroidery for bridal wear?
Tell us the design and the outfit. Hand work takes longer than machine work, so bridal orders should be planned well ahead of the wedding.
Can you embroider on caps, bags and jackets?
Yes, most items can be embroidered with the right hoop and backing. Thick seams and very small areas may limit the design size.
Hashtags to start with
Ready for a month of posts?
Six questions, about two minutes. No card, and the first month stays free.