Social media for copywriters and content writers, sorted.
A month of posts written for your line of work: the caption, the hashtags, what to photograph and the day to post. Answer six questions and the first month is free.
Where your plan focuses
The platform and content mix SahiPost starts from for this trade. It is a starting point, not a rule.
Platforms
What you post
A sample post
This is the kind of post that lands in your plan, here for Instagram.
5 words that make your website weaker: 1. Solutions 2. World-class 3. Leverage 4. Seamless 5. One-stop shop They sound impressive and say nothing. Replace each with what you actually do. Which one is on your homepage right now?
Photo brief. Five-slide carousel. Each slide shows one word struck through in red pen on cream paper, with a plain replacement written below in handwriting.
Myths your customers believe
Posts that correct a myth earn trust. Your plan includes them, with your business name attached.
Myth. Anyone who writes good English can write copy
Fact. Good grammar is the minimum. Copy is about choosing what to say first, what to leave out, and what the reader should do next. That is a different skill.
Myth. Longer pages always perform better
Fact. Length should match the decision. A big purchase needs answers to many questions; a simple one needs a clear reason and a button.
Myth. Copy is the last thing to add to a website
Fact. When words are added after design, they get squeezed into boxes. Write first, then design around what needs to be said.
Myth. Fancy words make a business sound premium
Fact. Premium brands usually sound calm and plain. Big words often hide that the business has not decided what it stands for.
How to write a headline people actually read
- Write down the customer's problem in their own words
- Promise the result your service gives, without exaggerating
- Cut every word that does not change the meaning
Questions your customers ask
What do you need from us to start?
A short call about your customers, what they ask before buying, why they choose you, and what you want the page to achieve. Existing material helps, even if rough.
How do you charge?
Usually per project or per piece, with an agreed number of revision rounds. Ask for the scope in writing so both sides know what is included.
Will the copy sound like us?
It should. We listen to how you and your customers talk and write in that voice, not in a generic corporate tone.
Do you write in Hindi or Marathi too?
Tell us which languages you need. Copy written for the language from scratch reads better than a direct translation of English.
Can you guarantee our page will rank or convert?
No honest writer can. Good copy improves your chances by answering real questions clearly; results also depend on your offer, site and competition.
Who owns the copy once it is paid for?
Normally you do, once the final invoice is paid. Agree this in writing at the start.
Hashtags to start with
Ready for a month of posts?
Six questions, about two minutes. No card, and the first month stays free.