Social media for Digital Marketing, sorted.
A month of posts written for your line of work: the caption, the hashtags, what to photograph and the day to post. Answer six questions and the first month is free.
Where your plan focuses
The platform and content mix SahiPost starts from for this trade. It is a starting point, not a rule.
Platforms
What you post
A sample post
This is the kind of post that lands in your plan, here for Instagram.
Myth: More reach means more business. Fact: Reach is how many people scrolled past. If it is not tied to an enquiry, a call or a sale, it is a number that flatters the report and does nothing for the bank account. Ask your agency for cost per enquiry. Watch what happens next.
Photo brief. Split card. Red MYTH over a rising reach chart, green FACT over a flat enquiries chart, both plotted on the same axis so the gap is the point.
Myths your customers believe
Posts that correct a myth earn trust. Your plan includes them, with your business name attached.
Myth. More reach means more business
Fact. Reach is how many people scrolled past. If it is not tied to an enquiry, a call or a sale, it is a number that flatters the report and nothing else.
Myth. You need to be on every platform
Fact. You need to be on the one where your buyer already is, done properly. Five neglected accounts look worse than one active one.
Myth. SEO results should show in a month
Fact. Technical fixes show quickly. Ranking for anything worth ranking for takes months, and any agency promising otherwise is either buying links or lying.
Myth. A bigger ad budget fixes weak ads
Fact. Budget multiplies whatever the creative and the offer already do. Doubling spend on something that does not work simply loses money faster.
How to read an agency report in five minutes
- Find cost per enquiry first; if it is not there, ask why
- Check whether enquiry counts are tracked or estimated
- Compare against the previous period, not against a benchmark from another industry
Questions your customers ask
How soon will I see results?
Paid ads give a readable signal in two to four weeks. Organic and SEO take three to six months before the trend means anything. We will tell you which one your budget suits.
Who owns the ad account and the analytics?
You do. We work inside your Business Manager and your analytics property with granted access, so when we part ways you keep every rupee of history.
What do you actually report?
Cost per enquiry, enquiries, and what happened to them. Reach and impressions appear as context, never as the headline.
Do we need to be on every platform?
No. We would rather do one channel properly than five badly, and we will tell you which one your buyer is actually on, even if it is the boring answer.
Can you guarantee first page on Google?
No, and nobody can. Anyone who guarantees a ranking is either bidding on your own brand name or buying links that will cost you later.
What is the minimum budget worth starting with?
Enough to buy a readable signal, which depends on your cost per click and your sale value. If the number is too small to learn anything, we will say so rather than take it.
What do you need from us?
Someone who answers enquiries the same day, and honest feedback about which leads were any good. Without the second one we are optimising blind.
What happens if it is not working?
We say so at the review, with the numbers. Sometimes the answer is that the offer is wrong rather than the ads, and that is not a problem advertising can solve.
Hashtags to start with
Ready for a month of posts?
Six questions, about two minutes. No card, and the first month stays free.