Social media for Chiropractic Physiotherapy, sorted.
A month of posts written for your line of work: the caption, the hashtags, what to photograph and the day to post. Answer six questions and the first month is free.
Where your plan focuses
The platform and content mix SahiPost starts from for this trade. It is a starting point, not a rule.
Platforms
What you post
A sample post
This is the kind of post that lands in your plan, here for Instagram.
Myth: Rest is the best treatment for back pain. Fact: Prolonged rest generally makes most back pain worse. Graded movement, adjusted to what you can actually tolerate, is what current guidance supports for the common kinds. Not pushing through, and not stopping entirely. Something between the two, with a plan. General health information only. This is not medical advice. Please consult a qualified practitioner about your own condition.
Photo brief. Split card, clinical and calm. Red MYTH half, green FACT half, typographic only. No patient photographs, no spine graphics with red glowing areas, no before-and-after of anything.
Myths your customers believe
Posts that correct a myth earn trust. Your plan includes them, with your business name attached.
Myth. Rest is the best treatment for back pain
Fact. Prolonged rest generally makes most back pain worse. Graded movement, adjusted to what the person can tolerate, is what current guidance supports for the common kinds.
Myth. A scan will find the cause of the pain
Fact. Scans frequently show changes in people with no pain at all, and often miss what is actually driving it. A scan is useful when it will change the plan, and not otherwise.
Myth. A cracking sound means something was put back in place
Fact. The sound comes from gas moving within a joint. It is not a bone going back into position, and the absence of it does not mean the treatment did not work.
Myth. Good posture means sitting perfectly upright all day
Fact. The best posture is the next one. Changing position regularly does more than holding any single position, however correct it looks.
How to set up a desk so it stops making things worse
- Screen top at roughly eye level so the neck is not held forward
- Elbows and knees at about a right angle, feet supported
- Set an alarm to change position every thirty to forty minutes, which matters more than the setup
Questions your customers ask
How many sessions will I need?
That depends on the condition, how long it has been present and what you are returning to. What can be agreed at the start is a review point, so progress is assessed rather than assumed.
Do I need a scan before I come in?
Usually not. An assessment comes first, and a scan is requested when it would change the plan. Imaging ordered before an assessment often complicates rather than clarifies.
Will the treatment hurt?
Some techniques and some exercises cause temporary discomfort. You should always be told what to expect beforehand and how it should settle, and you can stop at any point.
How long should I keep doing the exercises?
Beyond the point the pain settles, because strength and tolerance return later than comfort does. The plan should say what the maintenance version looks like.
Can you treat me for a desk-related problem?
Yes, and part of that is looking at the desk. Changing how long you hold a position usually helps more than buying a chair.
Do you work with post-surgical rehabilitation?
Yes, following the surgeon's protocol and timelines. Bring the operation note and any restrictions given at discharge.
What should I wear to a session?
Something you can move in and that allows access to the area being assessed. Shorts for a knee or hip, a vest or loose top for a shoulder or back.
Are you a registered practitioner?
Ask every clinic this. Ask for the qualification and the registration, and be cautious about anyone who describes themselves in a way that implies being a medical doctor when they are not.
Hashtags to start with
Ready for a month of posts?
Six questions, about two minutes. No card, and the first month stays free.