Social media for Jewelers, sorted.
A month of posts written for your line of work: the caption, the hashtags, what to photograph and the day to post. Answer six questions and the first month is free.
Where your plan focuses
The platform and content mix SahiPost starts from for this trade. It is a starting point, not a rule.
Platforms
What you post
A sample post
This is the kind of post that lands in your plan, here for Instagram.
Myth: 916 and 22 karat are two different qualities of gold. Fact: They are the same thing. 916 means 91.6% pure, which is 22 karat. Most people in Nashik get this wrong about gold bangles, and a shop quoting both as separate grades is confusing you on purpose. Bring in any piece and we will read the tag with you.
Photo brief. Split card. Left half red, MYTH, the 916 claim. Right half green, FACT, the 22 karat explanation. One gold bangle photographed flat on plain cloth underneath.
Myths your customers believe
Posts that correct a myth earn trust. Your plan includes them, with your business name attached.
Myth. Hallmarking is optional and only big showrooms bother with it
Fact. Hallmarking with a six-digit HUID is mandatory for gold jewellery sold in notified districts. Ask for it on the bill, not just on the tag.
Myth. 916 and 22 karat are different qualities of gold
Fact. They are the same thing. 916 means 91.6% pure gold, which is 22 karat. A shop quoting both as separate grades is confusing you.
Myth. Making charges are fixed by the government
Fact. Making charges are set by each shop and are negotiable. What is fixed is the gold rate, which moves daily and is public.
Myth. Lighter jewellery means the shop is cheating on weight
Fact. Lighter pieces are often hollow or handmade to be wearable. The weight is on the bill; what matters is that you are charged for the gold in it.
How to check a gold bill before you pay
- Confirm the gross weight, the stone weight and the net gold weight are listed separately
- Check the day's gold rate on the bill against the rate displayed in the shop
- Make sure the HUID and the purity grade are printed, not just written by hand
Questions your customers ask
How do I check if my gold is really hallmarked?
Look for three marks: the BIS logo, the purity grade such as 22K916, and a six-digit alphanumeric HUID. You can verify the HUID in the BIS Care app before you pay.
Why do making charges differ so much between shops?
Machine-made chains take less labour than a hand-set bridal necklace. Ask whether the charge is a flat rupee amount per gram or a percentage, and compare the same design, not the same word.
What is wastage, and should I be paying it?
Wastage is the gold lost while shaping a piece by hand. It is legitimate on handmade work and should be stated on the bill. On machine-made items it is usually already inside the making charge.
Will you take back jewellery I bought here?
Exchange and buyback terms should be written on your bill on the day you buy. Ask for them then, not years later when you want to sell.
How early should bridal shopping start?
Three to four months before the wedding. Custom bridal sets need time for design approval, making and any resizing, and rushing that is where mistakes happen.
Can old gold be remade into a new design?
Usually yes. The old piece is weighed in front of you, the stones are removed and returned, and you pay making charges on the new design only.
Is gold-plated silver worth buying?
For everyday and occasion wear, yes. Just be clear that you are buying silver with a gold finish, that the finish wears with time, and that it has no gold resale value.
Do you make jewellery to my own design?
Yes. Bring a photo or a sketch, we quote the gold weight and making charge before starting, and you approve the design before any metal is cut.
Hashtags to start with
Ready for a month of posts?
Six questions, about two minutes. No card, and the first month stays free.