Social media for marketing consultants, sorted.
A month of posts written for your line of work: the caption, the hashtags, what to photograph and the day to post. Answer six questions and the first month is free.
Where your plan focuses
The platform and content mix SahiPost starts from for this trade. It is a starting point, not a rule.
Platforms
What you post
A sample post
This is the kind of post that lands in your plan, here for Instagram.
Myth: Being on every platform is the safe choice. Fact: A small budget spread everywhere teaches you nothing. Two channels done properly, and measured, tell you exactly where to spend next. Focus is a strategy. Spreading thin is not.
Photo brief. Split card: a thin layer of paint spread over many small squares on the left, two bold filled squares on the right. MYTH and FACT labels.
Myths your customers believe
Posts that correct a myth earn trust. Your plan includes them, with your business name attached.
Myth. Marketing means posting on social media
Fact. Social media is one channel. Marketing starts earlier: who you serve, what you offer, how you price it and why someone should choose you. Posts come after those decisions.
Myth. A consultant will just give us a report and leave
Fact. A useful engagement ends with decisions made, owners named and a plan your team can run. If it ends in a slide deck nobody opens, it was the wrong engagement.
Myth. Being everywhere is the safest strategy
Fact. Spreading a small budget across every channel teaches you nothing. Doing two channels properly and measuring them tells you where to spend next.
Myth. Good products sell themselves
Fact. Good products sell better once people know about them and understand why they are good. Many fine businesses stay small because nobody explained them well.
How to find out which marketing channel actually works
- Ask every new customer how they heard about you, and record it
- Total the sales from each source over three months
- Compare each source's sales with what you spent on it
Questions your customers ask
What does a marketing consultant actually do?
We look at your customers, offer, pricing, channels and numbers, decide with you where to focus, and set up a plan and measures your team or agencies can follow.
How is this different from hiring an agency?
An agency executes: ads, design, content. A consultant helps decide what should be executed and checks whether it is working. Many clients use both.
How long is a typical engagement?
Often a short diagnostic of a few weeks, followed by a monthly advisory arrangement while the plan is put into action. Scope and length are agreed upfront.
Do you work with small businesses?
Yes. Small businesses often benefit most, because one clear decision about focus can change where every rupee of marketing goes.
Will you guarantee growth?
No. We commit to a clear plan, honest measurement and regular reviews. Results depend on the market, the product and how the plan is carried out.
What do you need from us to begin?
Access to your sales numbers, a list of current marketing activities and spend, and time with the people who talk to customers every day.
Hashtags to start with
Ready for a month of posts?
Six questions, about two minutes. No card, and the first month stays free.