Social media for media buying and planning agencies, sorted.
A month of posts written for your line of work: the caption, the hashtags, what to photograph and the day to post. Answer six questions and the first month is free.
Where your plan focuses
The platform and content mix SahiPost starts from for this trade. It is a starting point, not a rule.
Platforms
What you post
A sample post
This is the kind of post that lands in your plan, here for Instagram.
Myth: The biggest hoarding gets the best results. Fact: Location and visibility beat size. A smaller board at a signal near your store can work harder than a giant one on a highway nobody slows down on. Visit the site before you pay for it.
Photo brief. Split card: a huge blank highway billboard with blurred fast traffic on the left, a smaller blank board at a busy signal near shops on the right. MYTH and FACT labels.
Myths your customers believe
Posts that correct a myth earn trust. Your plan includes them, with your business name attached.
Myth. The biggest hoarding gets the best results
Fact. Location, visibility and traffic speed matter more than size. A smaller board at a signal near your store can work harder than a giant one on a highway.
Myth. Traditional media is dead
Fact. Outdoor, cinema, radio and print still reach people in their own city, especially for local businesses. The question is which mix suits your audience.
Myth. Media rates are fixed
Fact. Rates vary by season, duration, location and how early you book. Planning ahead and booking longer periods often brings better value.
Myth. More media always means more sales
Fact. Beyond a point, extra spend in the same area reaches the same people again. Planning frequency carefully avoids paying twice for the same eyes.
How to pick an outdoor site that works
- Visit the site at the time your customers pass by
- Check it can be read clearly from the direction of traffic
- Prefer sites close to where people can act on the ad
Questions your customers ask
How do we choose between outdoor, cinema, radio and print?
Start with where your customers live, travel and spend time, then your budget and timing. We suggest a mix based on that, not on what is easiest to sell.
How far in advance should we book festive media?
Popular outdoor sites and festive slots fill early. Booking several weeks before the festival usually gives better choice and rates.
How do we know our ad actually ran?
Ask for proof of display: dated photos for outdoor, screening confirmations for cinema, broadcast certificates for radio and tear sheets for print.
Do outdoor ads need permission?
Yes. Authorised sites carry local body permissions. Avoid unauthorised placements, which can be removed and fined.
Can a small business afford media campaigns?
Yes, with focus. A few well-chosen sites near your store or a short local radio burst can be affordable and effective.
How is media billed?
Usually by the media owner's rate for the period, plus any agency fee. Ask for a clear plan showing site, dates, rate and fee separately.
Hashtags to start with
Ready for a month of posts?
Six questions, about two minutes. No card, and the first month stays free.