Social media for print advertising agencies, sorted.
A month of posts written for your line of work: the caption, the hashtags, what to photograph and the day to post. Answer six questions and the first month is free.
Where your plan focuses
The platform and content mix SahiPost starts from for this trade. It is a starting point, not a rule.
Platforms
What you post
A sample post
This is the kind of post that lands in your plan, here for Instagram.
Myth: Nobody reads newspapers any more. Fact: Many readers still go through their paper page by page, especially in regional languages. For a local business, the right edition and page can reach exactly the people you want. Pick the paper your customers read at home.
Photo brief. Morning tea on a balcony with a folded newspaper, pages blurred, an older couple reading. MYTH and FACT labels on a simple card overlay.
Myths your customers believe
Posts that correct a myth earn trust. Your plan includes them, with your business name attached.
Myth. Nobody reads newspapers any more
Fact. Many readers, especially older and regional audiences, still read a daily paper closely. For local businesses, the right edition and page can reach exactly the right people.
Myth. A bigger ad is always better
Fact. Placement and repetition often matter more than size. A well-placed small ad that appears regularly can be remembered better than one large ad that runs once.
Myth. Print ads cannot be measured
Fact. A campaign-specific phone number, coupon or offer code shows clearly how many people responded to a print ad.
Myth. Classified ads are only for jobs and property
Fact. Classifieds also work for tuition, services, repairs and local offers, where readers are actively looking.
How to write a newspaper ad that gets noticed
- Lead with one clear benefit or offer in large type
- Use a single strong image or plenty of white space
- Make the phone number and address easy to find
Questions your customers ask
How are newspaper ads priced?
Usually by size, often measured in column centimetres, along with the edition, page, colour and day. Ask for a written quote showing each of these.
Which newspaper should we advertise in?
The one your customers read, in their language and in your area's edition. We suggest options based on audience, not just on rate.
How early should we book for festive supplements?
Festive and special editions fill early. Booking a few weeks ahead gives better placement and avoids last-minute rates.
Can we see the ad before it is printed?
Yes. Always approve a final proof with the phone number, address and offer checked carefully before release.
How do we know if the ad worked?
Use a special offer, code or number for the ad and count responses for a set period after it runs.
Do you design the ad as well?
We can prepare the ad to each publication's size and specifications, or work with artwork from your designer.
Hashtags to start with
Ready for a month of posts?
Six questions, about two minutes. No card, and the first month stays free.