Social media for PR agencies and consultants, sorted.
A month of posts written for your line of work: the caption, the hashtags, what to photograph and the day to post. Answer six questions and the first month is free.
Where your plan focuses
The platform and content mix SahiPost starts from for this trade. It is a starting point, not a rule.
Platforms
What you post
A sample post
This is the kind of post that lands in your plan, here for Instagram.
Myth: PR means coverage is certain. Fact: Editors decide what runs, not agencies. Good PR improves your odds with a real story, the right journalist and good timing. If someone guarantees editorial, ask what you are really paying for.
Photo brief. Split card: a stamp reading GUARANTEED crossed out on the left, a folded newspaper with blurred pages and a coffee cup on the right. MYTH and FACT labels.
Myths your customers believe
Posts that correct a myth earn trust. Your plan includes them, with your business name attached.
Myth. PR means coverage is certain
Fact. Earned media is decided by editors, not agencies. Good PR improves the odds with a real story, the right journalist and good timing. Anyone promising guaranteed editorial coverage is selling something else.
Myth. A press release is enough
Fact. Releases sent to everyone are mostly ignored. A tailored pitch to the right journalist, with a clear angle and a spokesperson ready to talk, works far better.
Myth. PR is only for big companies
Fact. Local papers, trade magazines and regional channels look for credible local voices. Small businesses with expertise and a real story are often welcome.
Myth. Any coverage is good coverage
Fact. Coverage in front of the wrong audience does little. One article in a publication your buyers read can matter more than ten that they never see.
How to find a news angle in your business
- List what is new: launches, milestones, hires, results
- Look for a link to current events or seasons
- Choose the angle that matters to the publication's readers
Questions your customers ask
What does a PR agency actually do?
We find the stories in your business, prepare spokespeople, build relationships with relevant journalists, pitch angles, and help you respond when something goes wrong.
Can you guarantee we will be featured?
No. Editorial decisions belong to editors. We commit to strong stories, targeted pitching and honest reporting of what was secured.
What makes a story newsworthy?
Something new, useful, surprising or local: a launch, a milestone, expert commentary on current events, data you can share, or a human story behind the business.
Is paid coverage the same as PR?
No. Paid placements are advertising and must be disclosed as such. PR focuses on earned coverage that a publication chooses to run.
How do we handle a negative story or complaint?
Gather the facts quickly, agree one spokesperson, respond calmly and truthfully, and fix the underlying issue. A prepared crisis plan makes this much easier.
How long before we see coverage?
It depends on your story and the news cycle. Building relationships and a pipeline of angles takes time; timely commentary can land faster.
Hashtags to start with
Ready for a month of posts?
Six questions, about two minutes. No card, and the first month stays free.