Social media for radio advertising agencies, sorted.
A month of posts written for your line of work: the caption, the hashtags, what to photograph and the day to post. Answer six questions and the first month is free.
Where your plan focuses
The platform and content mix SahiPost starts from for this trade. It is a starting point, not a rule.
Platforms
What you post
A sample post
This is the kind of post that lands in your plan, here for Instagram.
Myth: More information makes a better radio ad. Fact: Listeners cannot rewind. One message, a memorable name and one simple way to find you beat a full address and price list every time. Write for the ear, not the eye.
Photo brief. Split card: a long crowded script on the left labelled MYTH, a single short line beside a studio microphone on the right labelled FACT. No legible words.
Myths your customers believe
Posts that correct a myth earn trust. Your plan includes them, with your business name attached.
Myth. Nobody listens to radio any more
Fact. Radio is part of daily commutes, shops and homes in many Indian cities. For local businesses, it reaches people while they are out and able to act.
Myth. Radio ads need a big budget
Fact. Local FM campaigns can be planned around a few key time bands and days, keeping budgets manageable for small businesses.
Myth. More information in the spot is better
Fact. Listeners cannot reread a radio ad. One message, a memorable name and a simple way to find you work better than a full address and price list.
Myth. A jingle is always necessary
Fact. A strong voice, a clear idea and good sound design can work as well as a jingle. A jingle helps when it is distinctive and used consistently.
How to write a radio script that sticks
- Pick one message and one reason to act
- Say your business name at least twice
- End with a simple way to find you, not a full address
Questions your customers ask
How long should a radio spot be?
Common lengths are 10, 20 and 30 seconds. Shorter spots work for reminders; longer ones suit a simple story or offer.
When should our ad play?
Morning and evening commute times are popular, but the right time depends on when your customers listen. We plan time bands around your audience.
Do you produce the ad too?
Yes, we can write the script, cast voices, produce the jingle or sound design, and deliver the spot to stations.
Can the ad be in Hindi or Marathi?
Yes. Spots written natively in the listener's language usually sound more natural than translated scripts.
How do we know the spots ran?
Stations provide broadcast confirmation or certificates listing when the ad was aired.
How early should we book festive airtime?
Festive slots fill quickly. Booking a few weeks ahead gives better choice of time bands.
Hashtags to start with
Ready for a month of posts?
Six questions, about two minutes. No card, and the first month stays free.