Social media for loyalty and CRM marketing agencies, sorted.
A month of posts written for your line of work: the caption, the hashtags, what to photograph and the day to post. Answer six questions and the first month is free.
Where your plan focuses
The platform and content mix SahiPost starts from for this trade. It is a starting point, not a rule.
Platforms
What you post
A sample post
This is the kind of post that lands in your plan, here for Instagram.
Myth: Loyalty means discounts. Fact: Discounts are just one tool. Early access, personal service, useful reminders and small surprises often build loyalty better, without cutting your margins. Reward the relationship, not just the purchase.
Photo brief. Split card: a stack of discount coupons on the left labelled MYTH, a shopkeeper handing a regular customer a small wrapped thank-you on the right labelled FACT.
Myths your customers believe
Posts that correct a myth earn trust. Your plan includes them, with your business name attached.
Myth. Winning new customers is where growth comes from
Fact. New customers matter, but existing ones are already familiar with you. Bringing them back, more often, is usually cheaper and steadier than constant acquisition.
Myth. A loyalty programme means discounts
Fact. Discounts are one tool. Early access, personal service, useful reminders and small surprises often build loyalty better without eroding margins.
Myth. More messages mean more sales
Fact. Too many messages get muted, blocked or reported. Fewer, relevant messages sent at the right time keep customers listening.
Myth. CRM is software
Fact. Software stores data. Relationship marketing is deciding what to say, to whom, and when, so that customers feel remembered rather than targeted.
How to start a simple customer database
- Capture name, number and opt-in at every bill
- Record what they bought and when
- Clean duplicates and wrong numbers every month
Questions your customers ask
What does relationship marketing involve?
Organising customer data, segmenting customers by behaviour, and designing messages, offers and programmes that bring them back at the right moments.
Can we use WhatsApp for marketing?
Yes, through the WhatsApp Business Platform with opted-in customers and approved message templates. Unsolicited bulk messaging risks your number being blocked.
Do we need expensive software?
Not at first. Many businesses start with a clean spreadsheet and a simple messaging tool, and move to a CRM once the process works.
How do we get customers to opt in?
Ask clearly at billing, on receipts or on your website, and say what they will receive. A useful reason to join works better than a vague promise.
What should a loyalty programme reward?
The behaviour you want more of: repeat visits, referrals, higher-value purchases, or reviews. Keep the rules simple enough to explain at the counter.
Is customer data safe with you?
We use customer data only for your programme, keep access limited, and never sell or share it. Data protection obligations apply to both of us.
Hashtags to start with
Ready for a month of posts?
Six questions, about two minutes. No card, and the first month stays free.